uabb@veniceback

The promotion of UABB@Venice continues the dialogue of Bi-City Biennale of Urbanism/Architecture between Shenzhen and Venice. Our design concept comes from the logo of UABB that has been projected in various environments in these two cities, such as villages within the city, building construction sites and so on. The design blends into the two cities with different textures. The cross-space images promote the interaction between Shenzhen and Venice. The main content of the branding kit and posters are projected images. We apply luminous ink for printing, which responds to the image content.
“深双在威双”推广活动延续了深圳与威尼斯两大城市双年展的交流和对话。在推广设计上,我们的概念来源是将深港双城双年展的LOGO用投影的方式投射到两个城市的各个环境中,例如城中村、建筑工地等,让其融入到两个城市不同的环境中,出现各种各样的肌理。这样一种跨越空间的影像,形成跨越两地的互动。品牌手册和海报以投影影像为主要内容,印刷上采用夜光UV磨砂油墨印刷,与投影的影像相互呼应。
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